Subtweeting: The secret, subtle art of Twitter gossip
Twitter is not exactly immune to arguments. People can really get into it considering they only have 140 characters to craft insults and concoct contemptuous zingers. But not all Twitter users want to engage in tweet-to-tweet combat with their enemies. Some prefer to call their nemeses out behind their back – which is kind of hard to do considering your tweets are usually public and your rivals may or may not follow you. And there’s a term for this underhanded insult-slinging: It’s called subtweeting.